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The Japanese Sony Corp gives up organic-screen TV business for the mass market. It is really confusing, that though being world’s one of of the most renown companies that has already touched the huge success almost in all sectors of its, definitely there is no reason to exit/give up. But, the MYSTERY is there. WHY?

Sony released the World’s first organic Electro-luminescence (EL) TV model (Till then, it was the nation’s only manufacturer of organic EL TVs) in 2007. Since then nothing could stop its success and popularity in EL to go so high. But suddenly, Sony gives up the OLED TV in its consumer business. Although, it has discontinued production of OLED TV sets for the mainstream market, but it’ll continue selling OLED-monitors for its corporate clients. Moreover, it wants to concentrate in its home-use TV production business on Liquid-Crystal Display (LCD).

Well, the past reminds us that, Sony was the World’s very first company which sells 11 Inch OLED TV XEL-1. But now, Sony has stopped selling the XEL-1 since 2010. According to Sony, it wants to continue its sales, research and development of OLED monitors for the broadcast market. Is it the reason, as Sony had decreased its investments in this sector due to Bad Business Performance, and therefore it has lagged behind Samsung and LG? If so, then why Sony is exporting OLED TVs to United States and Europe as it has discontinued domestic sales of the organic-screen TVs in 2010.

To be noted that, The two companies, Samsung Electronics Co. and LG Electronics Inc. probably is going to display the OLED XEL-1 products at the Consumer Electronics Show (CES) in 2012, starting Tuesday in the United States.

Its getting really complicated. So, don’t forget to share your thoughts on what is going on and what might actually happen.

Source : 1, The Daily Yomiuri

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