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Facebook has become increasingly significant for businesses. Due to the huge audience that is available on Facebook, business owners have profited greatly by advertising on the social network. For instance, according to an infographic by StoreYa, businesses are able to get a return-on-investment of a whooping 400% on their sponsored Facebook ads.

The infographic goes on to show how Facebook commerce has come about to be a vital part of businesses, about to conquer a $30 billion market soon! It details the numerous features that are being offered by Facebook and which make it possible for businesses to multiply their sales and performance.

The features that are being cited through this infographic include the ability to send direct messages to the clients, the introduction of a large cover image which has a significant impact on the visuals of a visitor and a bigger thumbnail through which, a prospective client can be prompted to perform an action.

Moreover, there is also the option of pinning important posts to the top of the timeline so that important announcement can immediately catch the eyes of a new visitor. Also, through the ‘Want & Own’ buttons, which are displayed on the user’s timelines, can be used to produce an apt wishlist.

In all, all these features being offered by Facebook have come about to be critically important for such businesses who are making use of the social network. And in more than one ways, they have profiting from using it.

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