GMC has now added a shopping App, which allows consumers to search its range of vehicles via their phones, accessing photos, videos, specifications as well as pricing, dealer quotes, comparison with competitors and even scheduling test drives. GMC smart phone shopping App is available from the Apple App store for the iPhone and is scheduled to be released for the Android market in late July. Although GMC is lagging behind many other auto brands in offering these services via a smartphone app……….
One of two smart phone owners use their devices as a shopping tool. Now they can shop, research and configure a GMC vehicle via the GMC Showroom Mobile App whenever the urge strikes. The free app allows shoppers to perform research activities such as exploring vehicle photos or videos, configuring a GMC vehicle to their specifications or reviewing competitive comparisons. Popular shopping tools like a locating a vehicle within local dealer inventories, requesting a quote, scheduling a dealer test drive or viewing current offers are also available. More than 100 million smart phones were sold globally in the first quarter of 2011 – an 85 percent year-over-year increase, according to the Gartner Mobile Marketing Watch. Smart phone sales are expected to grow 55 percent this year over last, and are predicted to nearly double by the end of 2015, according to analysis firm IDC. “We recognize that smart phones play an important role in our customers’ lives, including purchase decisions,” said John Schwegman, U.S. vice president of GMC marketing. “The new GMC Showroom App provides our customers with the advanced technology they have come to expect of the GMC brand and the convenience to easily engage with their GMC dealer.” According to a survey conducted by Chadwick Martin Bailey and iModerate Research Technologies, more than 50 percent of consumers polled said they use their smart phones to assist them with shopping. The GMC Showroom App is available from the Apple App Store and scheduled for release on the Android Market by the end of July. It is designed to be compatible with the iPhone ios 3.1 or better, and any Android phone 1.6 OS or better (excluding Honeycomb). Additional details about device compatibility can be found inside the user’s guide, along with step-by-step instructions for downloading, installing and operating the app’s features.