According to Microsoft executives, Windows Phone has gained traction in the Chinese market over iPhone. After just two months of launch in the Chinese market, Windows Phone has acquired 7% of the market. This is a tad higher than the 6% market share hold by iPhone.
Microsoft says that this just the beginning. With the help of smartphones and Windows PC tablets, Microsoft hopes to gain significant market share of the Chinese market. Microsoft Chief Operating Officer for the Greater China Region, Michel van der Bel added, “Our smartphone and PC-tablet hybrid, which is suitable for the consumer, but also easy to insert in an existing business infrastructure. This allows us better than most competitors respond to the consumerization of IT. ”
However, Windows Phone is still far behind Android in terms of market share. Android holds around 69% market share in the Chinese region.
It should be mentioned in this context that the Chinese regulators are expecting Android to hold the top position for a foreseeable future. The recently cleared Google’s Motorola Mobility Deal has been approved by the Chinese authorities after Google’s assurance that the company will keep Android free and open for at least five years and won’t provide any special Android deals to Motorola during this time. That means the Chinese authorities want to keep the juice of Android for the Chinese smartphone makers flowing smoothly.
All this signals say that Microsoft has been lucky so far, but beating Android in the Chinese markets would be hard. Specially if the device manufacturers don’t sway off the Android ecosystem.