Apple is rumored to unveil its new flagship iPhone 6 in August or September this year. The company has now launched an in-store iPhone trade-in event, prompting users to upgrade to iPhone 5C and iPhone 5S.
It has been reported earlier that Apple was planning to revamp its trade-in program in order to boost iPhone sales ahead of the next flagship launch. Apple has now lived up to these reports, upgrading the trade-in program so that iPhone 4 and iPhone 4S users may now be able to get better return value on their handsets.
The official email sent out by Apple reads, “It’s a beautiful time for an upgrade. You may be eligible for upgrade pricing on a new iPhone. And if you bring in your old iPhone to be recycled, you could get credit toward a new one. Ask us for details.”
The new trade-in policy dictates that an iPhone 4 user will get up to $99 for his handset while an iPhone 4S user may be able to snag as much as $199 against his handset. This return value is put to use in purchasing a new handset, namely the iPhone 5S or 5C. So by offering a better trade-in margin, Apple is attracting users of older iPhone handsets and at the same time, ramping up iPhone 5S sales.
However, most customers are typically torn between choices at this time of the year. iPhone 4 and iPhone 4S users, or instance, may not see the point of upgrading to iPhone 5S when iPhone 6‘s launch is only a few months away now.