Could you remember the person, who had been saved using an iPhone medical app? It was a first aid medical application that saved the life of Dan Woolley. Now Apple used this story as advertisement for media coverage. And the aftermath is the program, the American Heart Association’s Pocket First Aid & CPR app [iTunes link], was boosted in its sale for download.
Dan Woolley trapped in rubble following the Haiti earthquake. He then used an Apple iPhone app to learn how to dress his wounds and stave off the threat of shock, before being rescued, it has been revealed.
The man, who was buried in the darkness for 60 hours following the January 12th tragedy, used the Pocket First Aid and CPR app from the American Heart Association in order to survive the ordeal.
The app, which costs $3.99 to download, instructed aid worker and father-of-two Max Woolley to tie a belt around a gaping wound to stop the bleeding and to avoid falling asleep in order to reduce the risk of going into shock.
“I had an app that had pre-downloaded all this information about treating wounds. So I looked up excessive bleeding and I looked up compound fracture,” Woolley told CNN.
AdAge reports that despite the $3.99 first aid app competing with other free and lower-cost medical apps, it climbed from number 97 on the list of top paid apps in the Apple App Store to break the top 50, ultimately peaking at position 49. This is an impressive feat for the non-entertainment app, which rose above perennially popular titles like Shazam and CNN Mobile.
While he wouldn’t disclose actual revenue figures from the sales bump, Jive Media co-founder Doug Kent did say, “The sales increase has been pretty dramatic.” He said the app made its way into the top 15 highest-grossing apps and into the number two most popular slot in the health and fitness category of the App Store, up from ranking between 60 and 70 before Woolley’s story broke.
Mobile analytics firm Flurry indicated the sales jump witnessed for Jive Media’s app went well beyond the typical peak a developer would see after a targeted promotion — also indicating that trust is difficult to simply manufacture.