Google Opens Wallet To New Jersey Transit

NJ Governor Chris Christie announced that the third largest transit system in the country has partnered with Google to bring their wireless Wallet payment system to bus routes and rail lines in the Northeast, customers will be able to tap their Nexus S 4Gs at a handful of venues to fast-track their daily commute. Integrating contactless payments into transit systems certainly isn’t a new concept, but it’s one that’s expected to drive NFC adoption in areas where public transport is a way of life and commuters will be able to use the handset to quickly purchase tickets in a tap-and-go fashion at New York Penn Station, Newark Liberty International Airport Rail Station and several bus lines including the 120, 87, 81, 80, 43, 6 and 126……………….


New Jersey Governor Chris Christie announced that NJ TRANSIT is the first public transportation agency to partner with Google Wallet, Google‘s recently released contactless payment system. With Google Wallet, NJ TRANSIT rail and bus customers have the option to use their smartphones to tap and pay for transportation tickets at select locations. “Our partnership with Google demonstrates that NJ TRANSIT and the State are at the forefront of emerging technology, paving the way for further exploration of new customer service technologies,” said Governor Christie. “I’m proud that New Jersey’s public transportation system is the very first public transportation agency to partner with Google Wallet, joining thousands of retailers accepting Wallet across the nation.” “We are putting the latest technology to work for our customers and improve the overall customer experience, which is one of the areas of focus of our Scorecard initiative,” said NJ TRANSIT Executive Director James Weinstein. “By partnering with Google, we are leading the industry with emerging technologies that will streamline the way customers buy their transportation tickets.” “Transit has been a common element of every major successful NFC effort globally and is a critical component of Google Wallet’s success,” said Stephanie Tilenius, vice president of Commerce at Google. “Transit is the fastest way to accelerate adoption and reach usage density in major urban centers by habituating the behavior of tapping and paying with phones, and we’re excited to launch our transit effort here with NJ TRANSIT.” Google Wallet is a free mobile app that transforms customers’ smartphones into their wallets, making tap and pay transactions quick and convenient by storing virtual versions of users’ credit cards on their phones. The technology uses near field communication (NFC), which enables wireless data transmission between two objects when they are brought in close proximity with one another. By making payments with a simple wave of their phone in front of a sensor, customers who use Google Wallet will no longer have to juggle cash or credit cards to make purchases. Now, NJ TRANSIT customers can use Google Wallet to purchase transportation tickets at New York Penn Station ticket vending machines and ticket windows, Newark Liberty International Airport Rail Station (AirTrain), on bus route nos. 6, 43, 80, 81, 87, and 120, and on some buses on the 126 line. Currently, Google Wallet is available on Sprint’s Nexus S 4G phone and supports Citi MasterCard credit cards and a Google Prepaid Card, with plans to support additional card companies and more Android devices with NFC capabilities in the future. The public-private partnership with Google Inc. was developed at no cost to NJ TRANSIT.

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