BlackBerry hasn’t exactly been doing a great job in the smartphone arena. The company has been struggling for the last few years and has failed to regain the smartphone market although after many attempts. Now, the new CEO of the company, John Chen, has confirmed that BlackBerry will continue making smartphones.
Until recently, the former BlackBerry CEO Thorsten Heins had been rooting for a $4.7 billion buyout deal for the company, primarily brought together by Fairfax. But apparently, the negotiations couldn’t go through successfully and on Nov 4, Heins was removed from the top slot.
John Chen, the new CEO of BlackBerry, is here in an interim position. However, there is every possibility that Chen gets the slot for at least a few years. He has an experience of bringing around failing ventures and making them a success yet again.
Now, in his new position, Chen is faced with the critical decision to either continue making handsets or try to sell out BlackBerry to another company. Chen has decided to go with the former, stating, “I know we have enough ingredients to build a long-term sustainable business.”
Chen also plans to bring in a number of new executives and launch a shake-up of the company to bring it back to maximum productivity. He has certainly piqued up the interest of the customers as well as others with his straight-forward manner, manifest in his words when he says, “There is a lot to do. There are a lot of challenges or otherwise I would not be interested.”