Research-In-Motion hasn’t been doing good recently. With iOS and Android having grabbed nearly the entire smartphone market, RIM is left with little to take and the sales of its BlackBerry devices has been on a constant decline. The company had hoped to stay relevant by actively shipping out a number of enterprise features for corporates but even that may fail now. Read below to know why.
One of the chief reasons why RIM’s enterprise strategy runs a huge risk of failing now is that Microsoft has jumped the bandwagon with its own Windows Phone 8. With this new release, Microsoft has unveiled a whole lot of new enterprise features for enterprise users.
Earlier, BlackBerry was very popular with a number of organizations because of BlackBerry Enterprise Server as this allowed administrators within organizations to have a great deal of control over BB devices. However, with time, corporates have moved to the bring-your-own-phone strategy, allowing their employees to bring their very own devices.
To accommodate this, RIM released BlackBerry Mobile Fusion, eventually making it compatible with iOS and Android. With this, and numerous other moves, RIM had sought its final refuge in trying to secure corporate customers and keep BB relevant to them. But now that Microsoft has also joined the stage for multi-platform mobile device management, future is going to get harder for RIM.
Microsoft already has a good portfolio of corporate customers and leveraging this, the company can really pitch its Windows Phone 8 devices to different organizations, thus effectively replacing RIM in the process. RIM’s BlackBerry 10, which holds some promise, may turn out to be too late and too little.
Source: Arstechnica
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