Samsung Promises To Unveil Uniquely Shaped HDTV At CES 2013

Samsung has often dished out its latest TV models at CES events. During CES 2012, it launched HDTV sets which came with voice-controlled navigation. And now, Samsung has released a teaser video which promises that the company will deliver HDTV sets with ‘unprecedented new shape’ at CES 2013.

Samsung image

Needless to state that the words of Samsung’s teaser video are very intriguing. For long, most of our larger displays have stuck to the traditional 16:9 format. Apparently, the format does look better to the viewers and that is why vendors have been following it for years.

Samsung evidently intends to change it. In the video released by the South Korean electronics maker, a number of 16:9 TV sets are seen running across the town to catch a glimpse of the new Samsung HDTV. The video doesn’t exactly show the new model.

However, it does given hints as to what we may expect. For instance, towards the end of the video, we get to see a widescreen but that presents only a part of the full view of the new set. The company has also revealed an image at one of its recent press releases which shows a regular 16:9-like rectangle positioned in a portrait mode. Watch the video below to get a first-hand view.

Whereas the hints are certainly insufficient, we can take a few wild guesses. Samsung may be hoping to disrupt the traditions of the TV industry by essentially divorcing the 16:9 format. During the press release, Samsung stated that, “true innovation of TV design is coming up with an unprecedented new TV shape and timeless gallery design.”

With Intel gearing up to launch an internet TV service of its own packed with its very own set-top box, we are sure 2013 is going to be an interesting year for the TV industry.

Courtesy: Apple Insider

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