Ever since Microsoft has unveiled its own Surface tablets, its hardware partners have been under a lot of pressure. Acer was among the very few to openly cite its concerns. Acer’s CEO, JT Wang, recently stated that Surface tablets were a mistake and that Microsoft should ‘think twice’ before going forward with it.
Wang also made the statement that Acer may have to look to other alternatives if Microsoft continues its march, “If Microsoft is going to do hardware business, what should we do? Should we still rely on Microsoft, or should we find other alternatives?”
But the big problem for Acer and other vendors who get their software directly from Microsoft is that there is no other viable alternative. These vendors cannot jump the ship of Windows and move over to another OS just like that. And Microsoft is well aware of that, which is precisely why the software giant launched its own tablets because it knew that its partners don’t have a choice but to continue working with Windows.
Apparently in consideration of this paradox, Wang has issued yet another statement. But this time his words are carefully chosen. He says that Surface tablets will have a negative effect on the PC ecosystem ‘but that “[Acer] has no intentions of quitting the Windows-based tablet PC market, and is aggressively developing related devices.’
Wang also said that Acer will try to cash on the price gap that will inevitably be there between the prices of Surface tablets and the offerings from other vendors. According to him, Acer is ‘currently looking for solutions such as creating a price gap to minimize the [Surface’s] negative impact on other vendors’ and that if Surface ends up with a price tag of $499 to $599, this can minimize the negative effects on other vendors.
Courtesy: The Verge
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Bill Gates really knows, how to do business. What a mind game!!