Kindle has seen a glorious year. It has experienced exponential growth and slowly has become everybody’s favorite. Even analysts had to revisit their predictions concerning the device. Like Jordan Rohan who admitted that he had to change his fourth-quarter estimates for Kindle Fire to 6 million, after previously predicting 5 million units sold.
“Kindle Fire has staked out an important market position due to its loyal Amazon customer base and attractive (low) device pricing.”
The truth lies somewhere in the middle. Turns aut Kindle sold about 4 million devices over the busy Christmas Season.
“We are grateful to our customers worldwide for making this the best holiday ever for Kindle,” Amazon CEO Jeff Bezos stated.
But even if the Fire has become the golden boy of everyone who’s on the budget, its sales still pale in comparison with Apple’s iPad. Apple has just released the numbers for the fourth quarter as well, boasting that it sold over 15.43 million iPads, a 111% increase compared with last year. Strategy Analytics claimed that Apple snatched more than 57.6% of the total tablet market in the last quarter. Its ancestral competitor, Android didn’t do so well, coming up second with 39.1% share of the 10.5 million of units sold.