Ever since Microsoft unveiled its Surface tablets, the world has been wondering about the price-points of these slates. While Surface tablets come with the software experience of Windows, easily the most popular OS worldwide, it also packs good hardware. And now, Steve Ballmer has dropped a few hints regarding the pricing of these tablets.
Many had hoped that in a bid to overtake Apple in the tablet market, Microsoft may pin the price tag for Surface tablets at $199. That certainly seems outlandish because while a tablet like Kindle Fire, with low-end hardware specs and a smaller display, may be offered at $199, it would be virtually impossible for the Surface tablets.
Microsoft’s CEO, Steve Balmer, has now hinted as to what the pricing of Surface tablets may be. In a recent interview, he said, “If you look at the bulk of the PC market, it would run between, say, probably $300 to about $700 or $800. That’s the sweet spot.”
Does this mean that the Surface tablets may carry a price in that range? Very possibly. Ballmer disregards the idea that such a price may be too high, citing the example of iPad.
According to him, people are willing to pay higher prices for better devices, “I think most people would tell you that the iPad is not a superexpensive device. … (When) people offer cheaper, they do less. They look less good, they’re chintzier, they’re cheaper.”
Although the Surface tablets may indeed be among the top-end tablets once they come out, the big question is that whether or not they will be able to take iPad head-on.
Source: Seattle Times