UFC contest is one of the most-anticipated fights every year. The format of the fight is mixed martial arts and it has been wildly popular since early 1990s when UFC was founded. Interestingly, one of the major reasons for the continued existence and persistent success of UFC is that it has been very active through social media.
A lot of companies who couldn’t adopt to the technological, and social, advance have perished over last few years. Especially, learning to use social media has become crucial for business success. This is what folks at UFC were able to realize at a fairly early stage.
The company was able to garner huge support and show a very solid presence across multiple social networks, such as Twitter and Facebook. The sheer success of UFC, online, can be gauged from the fact that Dana White, president of UFC, has a whooping 2 million Twitter followers!! That is a number a number of popular celebrities are often unable to hit. Moreover, the company has three million more likes on Facebook than when compared to the popular team NFL.
In more than one ways, UFC has beaten a lot of other mainstream, popular sports, when it comes to online presence. And that is because personnel at UFC are very poignant of the usability and necessity of social media. According to UFC’s social media manager, Kristin Adams, ‘It’s because we’re real. These other sports put together these rules and fines and penalties to scare their athletes.’
Social media has been what has kept UFC alive in a world where combat sports are not very popular anymore. And that is precisely why Adams says, ‘Social media is very important to us moving forward. You can reach anyone, anywhere in the world and we have fans everywhere. The more we grow and go international, the more people we’re going to want to connect with and keep up-to-date on the cool stuff going on with UFC.’
An infographic has now been posted that details about the social influence of UFC. You can view it here.