European regulators have been after Google for quite some time. The company is accused of pushing out the competition from the market by unjustly promoting its products and services using its dominant search engine. Google is trying to counter these allegations by making a new offer to the regulators – it will clearly brand its services when they appear in search results.
Although Google hasn’t officially revealed the nature of the offer it has made to the European competition commissioner, people close to the issue have claimed that the company is offering to clearly flag the search results generated from its own maps, airline details and other services.
This way, the users making use of the Google search would clearly know which of the results are drawn from Google’s own services.
Earlier this year, the European competition commissioner, Joaquin Almunia, had told Google to sort out the concerns in four areas, and among them was Google’s method of displaying its own services in a unique way. In return, he had offered to wrap up the antitrust investigations against the company.
Google may be on the path of addressing these concerns. If indeed the claims of the proposal are true, Google has already taken the first bold move in addressing one key issue. But will this be enough in placating the European regulators who want the company to do a lot more, or else face a case in the court.