The big game of Super Bowl just finished on Sunday. But the effect of it is still there. The top level companies were fighting to get a spot in the TV commercial race. You watched those in TV already that day. But what about the online viewers? Hulu just released a stat report on the Super Bowl commercial – the loosers & the winners. Let’s just check those out.
Super Bowl’s last game was on the record list garnering the biggest Super Bowl audience with 106 million U.S. households. It’s the most-watched television program of all time. That means a lot of eyes were on the ads — both online and on-air.
Hulu’s AdZone features all of the nationwide Super Bowl spots and lets viewers vote, Siskel & Ebert-style on which ads worked and which ads fell flat. You can even see how many users from different demographics and locations liked or disliked certain ads, and you can compare those metrics with other ads.
Hulu explains the whole process in its blog, and voting continues until tomorrow night should you choose to check it out. Still, Hulu shared some of the rating charts.
Motorola clearly scored big time with its Megan Fox photo ad. Not only is it the most-viewed commercial, it is the fifth most “liked” ad and the third most “disliked” ad. That’s some pretty serious buzz.
Doritos’ “House Rules” ad got high marks from viewers and racked up the online views. Likewise, Google’s big Super Bowl ad played well with audiences and got lots of views.
Proving that controversy does indeed lead to viewership, Focus on the Family’s Tim Tebow ad is one of the most watched, even if it is also the most disliked.
What was your favorite ad from the Big Show? I posted the ads here