Earlier you might have seen dresses that can tweet, but I am sure you have never seen a politically aware clothing with Twitter integration. Creative agency Deportivo has developed such a internet-connected Twitter Dress.
The Almedalen Week is an annual event taking place in week 27 in and around Almedalen, a park in the city of Visby on the Swedish island Gotland. This year it was held from June 30 – July 7. With speeches, seminars and other political activities, Almedalen Week is considered an important forum in Swedish politics.
During Almedalen week, representatives from the major political parties in Sweden take turns to make speeches in Almedalen. And to grab and retain the attraction of public, Twitter dress has been made. During the summit, the frock scrolled messages tweeted with the hashtag #Twitterklänning (“Twitter Dress”), as well as texts sent to a toll-free number. The dress was also equipped with LED-flashing light.
Before the summit, Crossing Boarders recruited 30 “ambassadors” to wear the social-media garment in public in hopes of getting the organization’s concerns into the public eye. Here’s the video of making of the Twitter dress.