In recent years, different corporations have utilized the social media to expand their customer base. Now, it would appear that a customer has reversed the stunt by purchasing Promoted Tweets to bash British Airways. The airline apparently lost his father’s luggage.
Hasan Syed tweets from the @HVSVN account. British Airways recently lost his father’s luggage and when Syed reached out to the airline, it didn’t respond very kindly. Angry over the entire episode, Syed decided to purchase Promoted Tweets to vent out.
He used Twitter’s self-serve ad platform to make the purchase and the markets he targeted with his tweet were UK and New York. The exact tweet he had promoted read that, “Don’t fly. @BritishAirways. Their customers service is horrendous.” Before soon, the tweet had caught attention of many and executives from other airlines were retweeting it.
The tweet has already garnered more than 80,000 impressions and British Airways has reached out to Syed to resolve his issue. Syed has also been interviewed by a number of channels and publications.
The incident is an excellent example that if corporations can use social media to further their own profits and reach, customers can also use it likewise to hold companies accountable for their inappropriate behaviour or poor customer service. This is among the rare cases when an individual has been able to sway social media against a well-established brand.
Courtesy: Technology Advice