Facebook launched its organ donation initiative a while ago. The initiative allows Facebook users to register for organ donation, which, in turn, encourages their friends to sign up. The feature was already available in United States, UK and few other countries. It has now been introduced to Japan and Korea.
Ever since the feature was launched in the States, it has been reported that the organ donor registrations have increased by 800 percent in California alone! Similar trends are being seen in UK.
The reason why such an initiative on Facebook has become a major success is simple; it’s because of Facebook’s ability to network an idea well. For instance, the moment you go to the organ donation initiative page and register for organ donation, these news are shared straight away on your timeline. Your contacts are able to see it immediately and many of them, in turn, would head straight to the page to register themselves.
The initiative is a great step by the social network in that it can greatly help thousands of such people who are waiting for organ donors. Until now, the registration included doing it directly through the hospitals or governmental authorities. But now, Facebook has made it only a few clicks away.
Initiatives such as this show that technology has the potential to entirely reshape the way we communicate and help each other out. It manifests the power of social media in amassing support for such factions of the society who are in need of our help.