Users on Twitter have long been making use of hashtags to discover content on a given topic. Following in these footsteps, Facebook also recently introduced hashtags to facilitate content discovery. This new feature, now available on Facebook, can be immensely useful as a marketing tool.
When it comes to Twitter, the key focus of the users is to keep tabs on the news, or broadcast news and share their views over them. In doing so, hashtags are critically helpful because they let users aggregate all the content on a given topic at one place.
However, when it comes to Facebook, the focus is not news. Rather, users like to share all kinds of content with their Facebook friends. In this context, the hashtags on the social network are more significant for the marketers than the average user.
With the help of the hashtags, businesses can launch their marketing campaigns over Facebook far more effectively. For instance, a given company can launch a catchy hashtag together with enticing content and then popularize that hashtag so that many users start putting it in their statuses.
At the same time, hashtags on Facebook now allow users to discover content from different companies (usually Pages) more easily and precisely. The ease of the discovery of content, again, is beneficial for businesses on Facebook, letting them register better presence and reach out to a greater audience.