Last month, Facebook unveiled a new outlook for its News Feed. But Facebook has found that almost its every users’ News Feed is filled with a lot of spams. Therefore, now Facebook has decided to punish those pages that ask for ‘Like’ or ‘Share’.
It’s been found that a user usually spreads spam by asking other users to ‘Like’ that post, and the spam spreads more widely when that post is (link, photo or news) re-shared over and over. At present, utilizing 5 factors, Facebook’s News Feed algorithm decides whether a person’s post is worth showing to more people. But now, Facebook has promised that it’ll tackle spams in News Feed more aggressively because it is going to bring some serious changes to the News Feed. Facebook has announced the following things –
- Don’t explicitly ask users to Like, comment on, or share your posts, either in text or photos. Facebook will detect this and reduce your reach
- Don’t share the same content repeatedly. Yes, it might be important to you, but your fans don’t want to see it in their feeds multiple times. If you need to share the same link, do it with a different description or photo each time.
- Don’t say a link leads to one thing when it really goes somewhere else. AKA don’t say “check out our photo gallery” and instead link them to an ecommerce purchase page or site with nothing but ads. Facebook will likely see that users start browsing their feed again a half-second after clicking your link because what was on the other side was a scam, and beat you up for it.
So, be careful while sharing. Share unique, interesting content and you’ll be fine.