A lot of rumors have been circling around the web about a possible Facebook phone, lately. In fact, it has been reported in the past that Facebook had hired a number of ex-Apple employees to work on such a device. But now, Facebook’s co-founder and CEO, Mark Zuckerberg has popped the balloon of a Facebook phone.
The very reason why this rumor gained a lot of traction was the social network’s attempts to tap into the mobile platform in profitable fashion. Whereas the social network boasts a massive user base, it still hasn’t been able to monetize its mobile audience much.
And now that the company is public, there is a lot of pressure on it to increase revenue and satisfy the investors. It is for this reason that many analysts believed Facebook may indeed launched a smartphone of its own. Such a potential smartphone would’ve included a Facebook operating system and the experience of this device would have Facebook social networking right at its heart.
However, in the first-even earnings call of the company, Zuckerberg explicitly stated that “it wouldn’t really make much sense” for Facebook to build a phone of its own. Although, he may be right in some ways, lot of people think otherwise. Because, majority of it’s traffic are already mobile-based. And Facebook needs to, somehow, serve the mobile-based audience without compromising its profitability. Will the company be able to do this without entering the realm of smartphone market?