Lovers of music rejoice. It has come to our attention that Microsoft might be planning something new and exciting for you, in the form of a new music service, that can be integrated to work with Xbox and a shady upcoming Windows based phone. As we know so far, Microsoft hasn’t had the best of luck in the digital music business. Take for example the Zune service which was pretty much ignored by the general public. I mean, have you heard of a single person who uses their last.fm on the Xbox 360? It does sound a little forced. The company is of course, very unhappy with that, and apparently is making big plans to change it.
Sources connected with the company claimed that Microsoft is in talks with several companies and is looking for partnerships that will help the software giant with the service. At the moment it is still unclear whether or not the service will replace entirely Zune or will just complement it in a fitting manner. Logistics and details are still being planned within the company but Microsoft is looking to launch the service later this year. Apparently it will support features that will allow music lovers to download and stream music. With a service like that, Microsoft might land a spot in the big boys race which includes behemoths like Apple or Google. Both companies already have their successful music services on their OS – iTunes and Google Music respectively.
Microsoft is also getting busy with HTC and Nokia, trying to infiltrate the service in their Windows devices as well. Judging by the way Windows 8 is turning out to be – media will be a very important part of the operating system, therefore it is vital that Microsoft takes some time and focuses its energies on perfecting and implementing new services that will serve the purpose. Maybe soon even their alleged Netflix inspired video service will be taking off the ground. So we better watch out.
A totally revamped music service from Microsoft makes perfect sense when you think about the big numbers of Xbox subscribers out there. And, let’s not forget that Nokia is ditching Symbian and will fully concentrate on Windows Phone. That will obviously increase the number of Windows Phone users. So, why not make use of that audience and give them an awesome music service?