Chrome 25 is currently in the beta stage, and Google is actively working on it so as to dish out the new version as soon as possible. The good thing about this forthcoming version of Google’s browser is that it will come equipped with search encryption, a feature that has already been implemented in other browsers such as Firefox and Safari.
Search encryption is essentially ensured via Google SSL Search. If a user searches on Google from a browser which features search encryption, the publishers are not able to receive search term data.
SSL Search also has security significance as it ensures that no third-party intercepts a user’s interaction with the search engine without the explicit approval and permission of the user. A number of websites have already implemented the feature to ensure the security of the data sent out by their users.
The trend has already been picked by major browsers. Firefox implemented SSL encryption of all Google searches over its browser as far back as July 2012. Safari also followed suit in 2012; now, Chrome is finally taking up the feature.
Announcing the feature at its Chromium blog, Google wrote, “Serving content over SSL provides users with a more secure and private search experience. It helps ensure that malicious actors who might intercept people’s internet traffic can’t see their queries.”
Courtesy: Marketing Land
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