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Paris Hilton Launched iPhone App

Paris Hilton has enjoyed a busy birthday week full of festivities, television appearances and the expansion of her entrepreneurial empire with the launch of a signature iPhone app. The new app allows fans to stay in touch with the socialite 24/7 with news updated and exclusive personal pictures as well as shared playlists of the heiresses favourite songs and the chance to enter a Paris Hilton look-a-like competition.

The following features are offered through the app:

— BFF: Fans can easily insert Paris into any of their photos, which can

be saved, e-mailed and shared with friends on Twitter and Facebook.

— Paris Playlist: Paris will frequently share her favorite songs, TV

shows and movies and link users to iTunes to instantly download.

— Paris’ Personal Photo Gallery: Exclusive access to Paris’ personal

photos, giving fans an exclusive look into her life.

— Quizzes: Fans have the opportunity to put their Paris knowledge to the

test and see how they rank against other users.

“Paris Hilton’s new app gives users a behind-the-scenes glimpse into her glamorous and trendsetting lifestyle,” said Grant Cohen, director of Mobile Solutions at Velti. “Velti’s comprehensive mobile marketing platform, paired with Reach Messaging’s unique app development solutions, provides a new channel for Paris and other A-list celebrities to directly engage with fans, while building brand loyalty and increasing their digital audience.”

The app, exclusively built for Hilton, is named “Paris Hilton” and was developed by mobile solutions company, Velti (NASDAQ: VELT | PowerRating) in conjunction with Reach Messaging It is currently available at the iTunes App Store for $2.99 (http://itunes.apple.com/us/app/paris-hilton-app/id411152048?mt=8#) or by texting the keyword “APP” to 72747 (PARIS). The Android and iPad versions of the app will be available in the coming weeks.

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