Microsoft Doles Out $300 Million To Barnes & Noble To Get Windows 8 Its Very Own iBooks
Creating an entire ecosystem around a platform is increasingly becoming critically important. This is because consumers now buy into a whole ‘package’ rather than solo deals. And that is why, a platform has to have an entire ecosystem of apps and related products to make it a success in today’s tech world. For this reason, Microsoft is teaming up with Barnes & Noble and paying it a whooping $300 million to create a Windows 8 version of iBooks.