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Shrek Forever After proves that all 3D can’t fulfill the Expectation

Shrek Forever After still proves that all 3D movies turns to gold because it doesn’t shatter the charts as strongly as many expectation.

In the opening weekend, the 4th installment in Dreamworks’ Shrek franchise grossed $71.2 million in ticket sales.That sounds like a really good number.

Shrek the Third earned more than $122 million when it premiered 3 years ago. Sequels historically sell less, of course, but the new Shrek movie is available in both 3D and Imax, causing some tickets to be nearly twice as expensive as other movies in the theater.

Until now, putting a movie on 3D screens has provided an instant cash explosion for movie studios. Even films that slapped on 3D effects as an afterthought, like Alice in Wonderland and Clash of the Titans, raked in huge sales because of the premium that moviegoers were willing to pay. That wasn’t quite the case with Shrek.

Dreamworks stock price was down 10% after Shrek’s opening weekend.

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