Facebook Finally Bought Atlas Ads Network From Microsoft

In the past, we reported that Facebook was all set to acquire the Atlas ads network which, until recently, was owned by Microsoft. Microsoft, on the other hand, was eager to rid Atlas. And now, the deal between the two tech giants has finally been sealed with Facebook pocketing Atlas at an estimated price of $100 million.

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Facebook Rolls Out Conversion Measurement Tool For E-Retailers

Facebook has been dishing out new features to attract online businesses and to help those already using the social network to better reach out to their audience. Now, Facebook is rolling out a conversion measurement tool which would let e-retailers see the number of purchases made by Facebook users who viewed their ads.

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Facebook Making $4M Everyday From News Feed Ads

Giant social networking site Facebook displays various sponsored ads in users’ News Feeds which most of the time have nothing to do with user interests and the pages the users like, but it has benefited the Facebook. How? Well Facebook now makes a big amount from News Feed ads. Any guess, what the amount could be? It's only $4M per day from News Feed ads.

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Facebook Allows Ad Targeting Based On Phone Numbers And Emails

Facebook is trying hard to improve its ad-related revenue and has undertaken a number of measures recently to show a better performance on that front. Now, the social network has unveiled plans of rolling out a new tool which would let businesses target ads on users based on their phone numbers and email addresses.

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Is Facebook’s Ad Business A Scam?

Facebook's chief source of revenue right now is the ads it features on its pages. Through these ads, those who are running the ads are charged for each clicks. However, now a company has come up with a very startling revelation. According to 'Limited Run', they have found out that 80% of ad clicks on Facebook are from bots.

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General Motors Spent Millions Of Dollars On Its Facebook Pages, Doesn’t Get Any Results

Social media has become critically important for business organizations because it is a novel way to engage the users and get them know a certain brand or business well enough. Facebook, being the king of digital social media, is considered vital for business advertising and marketing. Now, it seems that General Motors spent a huge budget on its Facebook presence but couldn't make much out of it.

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Oodle Classifieds Stopped Puppy Mill Ads on Facebook Due To Animal Rights

Animal rights activists have been working very hard looking for animal rights violations anywhere in the world and even online. There are all kinds of ads displayed on Facebook. One of them used to be of a puppy mill. Facebook was asked by the animal shelters for dogs to remove those ads. The reason simply that they are inhumane to dogs because the puppies which live in such puppy mills have sub-standard condition and environment.

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Facebook Demands $710,000 Per Day For Logout Ads

Facebook is in almost desperate need to promote its very new idea of logout ads so that its advertising side could jump off to a good start. So far it has not met with much success. It might have to do with the high price for advertising Facebook has kept. According to a rumour reported by ZDNet, Facebook is asking for $710,000 per day for logout ads. But this is something that Facebook has not been openly acceptable about. Since, it might depict Facebook as a greedy giant wanting to accumulate more.

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Facebook Has 42.25 Million to 50.70 Million Fake Accounts

Facebook boasts about having 845 million monthly active users and further 425 million monthly active mobile users as of December 31, 2011. It revealed these figures while the social network filed for its $5 billion initial public offering (IPO). But it turns out that between 42.25 million and 50.70 million of these accounts on Facebook are actually fake according to ZDNet. This is the first time that Facebook has revealed this number admitting that the social network might really not enjoy all real people.

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Facebook Starts ‘Interest Lists’ For Celebrities, Pages, And Brands

Facebook has come with another interesting feature for its users to make their user experience even more exciting and happening. For those Facebook users who have always wanted to keep track of all of their favourite celebrities, pages and their favourite companies, etc., can now do this as the social network has recently announced about “Interest Lists” according to The Verge. It is a new way to create customized news feeds where users can see stories from people and pages they have subscribed to.

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