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Apple’s annual Back to School promotion is off to a strong start and this program offers students a $100 gift card for iTunes stores along with the purchase of a new Mac seems to be going well. Approximately 80% of the incoming students this year are choosing Apple computers over Windows PC’s and Apple Back to School sale off to a strong start beating Microsoft 8 to 2………….

Global Equities Research, which maintains its $400 PT on shares of Apple is providing some color on the stock. “Apple Back to School sale off to a strong start beating Microsoft 8 to 2,” Global Equities Research writes. “Our research indicates that ~80% of incoming students are buying Apple Computers vs. Windows computers. Incrementally more students, who are enrolled in the online university, such as Phoenix Online, are buying Apple Computers – this was not necessarily the case last year.” Global Equities Research adds that entering senior students are showing a very strong interest to buy an iPad before the school starts. The researcher also states that the $100 gift card offered with Apple‘s back to school promo is still being used to buy songs vs. apps. Apple closed Friday at $343.26.

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