Reportedly, Apple plans to buy the Israeli company Anobit, specialized in flash storage solutions for an amount of money somewhere between $400 million and $500 million. This is the first for Apple in many ways than one. If the rumors, reported by Israeli language newspaper Calcalist, prove to be true, it would be the first acquisition with Tim Cooks as CEO.
On the other hand, it is the first time Apple has its eyes on an Israeli company. In addition, Apple is very rarely interested in a non-software company. The only exceptions are NeXT (founded by Steve Jobs) , Raycer Graphics, Intrinsity and P.A. Semi. The reasons Anubit got Apple’s attention obviously rely on the technology the small company owns.
The Israeli company has 21 granted patents from the total of 95 it owns. Anubit has the ‘Memory Signal Processing’ technology said to improve the performance of flash storage solutions, by delivering faster speed, better endurance and all at a convenient cost. Even though Anubit doesn’t advertise its partners, the company hints that they are top “flash manufacturers, consumer electronics vendors and storage system providers”, as Tech Crunch reports
The website also suggests that Apple intents to deliver the new acquired solutions with iPhone, iPad and MacBook Air. Clacalist also hints that this acquisition would allow Apple to increase significantly the amount of flash memory on its devices.