Apple’s iTunes Store is one of the largest content ecosystems in the digital world. Apple virtually disrupted the music industry when it started offering music through iTunes. The company has now revealed that the Store recently sold its 25 billionth song, surpassing yet another mighty milestone.
The store was launched nearly 10 years ago and primarily catered to Mac users. But over the years, iTunes Store has expanded to embrace the larger iOS ecosystem that Apple has been able to build, amassing hundreds of millions of new users.
According to Apple’s senior vice president of Internet Software and Service, Eddy Cue, “We are grateful to our users whose passion for music over the past 10 years has made iTunes the number one music retailer in the world. Averaging over 15,000 songs downloaded per minute, the iTunes Store connects music fans with their favorite artists, including global sensations like Adele and Coldplay and new artists like The Lumineers, on a scale we never imagined possible.”
In the press release dished out by Apple at the occasion, the company claims that its iTunes Store has allowed the musicians to get a level playing field. The lead vocalist of The Lumineers, Wesley Schultz, said that whether or not a musician is famous, he gets to have his chance at iTunes Store and can make it big there.
Currently, the Store holds a catalog of more than 26 million songs and caters to users in 119 countries, making it a truly global phenomenon.