Amazon Increased Prime Instant Video Selection

Online retailer Inc. said Wednesday that it has expanded its licensing agreement with PBS to let members of its Amazon Prime premium shipping program watch current and older PBS programs and Amazon said this will bring the total number of instant videos available to Prime members, who pay $79 a year for discounted shipping costs to 12,000. Naturally that means lots of episodes of NOVA and Antiques Roadshow and for the first time on digital video, 200 episodes of The French Chef with Julia Child. It still has a ways to go to match Netflix, but with a lower yearly price, sweet shipping deal and now the ability to teach you how to make an omelet…………….. announced an expansion of a licensing agreement with PBS Distribution that will allow Amazon Prime members to instantly stream, at no additional cost, current and archived PBS programming. This will bring the total number of Prime instant videos to 12,000 by the end of this year, more than doubling the Prime instant video title count since its launch. Amazon Prime members can enjoy this selection on over 300 different devices, including the recently announced Kindle Fire-the Kindle for movies, TV shows, music, magazines, apps, books, games, and more. Kindle Fire customers enjoy a free month of Amazon Prime right out of the box. Prime members will have access to more than 1,000 episodes of popular PBS television, which will roll out on the service over the next several months. PBS titles will include NOVA, Masterpiece and Antiques Roadshow, along with the Ken Burns series of documentaries featuring The Civil War, The National Parks: America’s Best Idea, Baseball, Jazz and the acclaimed new series Prohibition, which premiered on PBS stations earlier this month. Prime instant video will also offer popular PBS news programs with day-after air availability from shows like Frontline and Washington Week. Beginning in early November, and for the first time ever on digital video, PBS brings Prime members 200 episodes of The French Chef with the world renowned Julia Child. “Prime instant video has included great content from PBS since the day it launched and Prime members have told us they want even more – so we are delivering,” said Brad Beale, director of video content acquisition for Amazon. “Our expanded relationship with PBS will bring the total number of titles available for Prime instant video to over 12,000. We are committed to bringing Prime Members and Kindle Fire owners even more compelling content very soon.” “Expanding the reach of our content by making it accessible through digital platforms is a key priority for PBS,” said Jason Seiken, Senior Vice President, PBS Interactive, Product Development and Innovation. “We are already delivering more than 150 million streams of programming across web and mobile apps each month, so we are excited to offer more titles through Prime instant video and ensure that our acclaimed content is available whenever and wherever people want it.”

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