Apple‘s CEO Tim Cook has revealed many interesting numbers in the annual stockholder meeting on Friday. Cook said that Apple processes ‘several billion’ iMessages as well as 15 to 20 million FaceTime calls each day.
These numbers show that Apple’s once-neglected iMessage and FaceTime features are witnessing an extraordinary usage growth. For instance, back in January 2013, Apple processed nearly 2 million iMessages per day. This number has grown to ‘several billion’ within the last one year.
However, this does not put iMessages at the top of the list. Others such as WhatsApp and BlackBerry process even more messages daily. WhatsApp, for instance, processes a whopping 50 billion messages each day while BlackBerry Messenger is used to send or receive more than 10 billion messages per day.
The growth in the FaceTime calls processed by Apple daily is also extraordinary. The company now processes 15 to 20 million FaceTime calls every day, which undoubtedly makes it one of the most popular video-calling services. Apple has offered increasingly better options for FaceTime calls. From offering the feature exclusively on Wi-Fi to now allowing it on cellular networks, Apple is looking to make FaceTime a regular part of the smartphone and tablet experience.
We can expect similar policy changes from Apple in the future, encouraging more users to adopt and use FaceTime and iMessages. But the competition from the likes of WhatsApp is getting tougher and Apple will have to come up with improved functionality in its features to continue their growth.
Courtesy: Mac Rumors