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Bill Gates Terms Microsoft’s Smartphone Strategy As A Mistake

For the greater part of his life, Bill Gates worked hard to make Microsoft what it is today. However, he hasn’t been an active part of the company for quite some time now, which gives him the freedom to honestly criticize the very company he created. Gates has now deemed Microsoft’s smartphone strategy somewhat of a mistake.


Bill Gates

He was talking about Microsoft’s current performance in an interview on the CBS morning show. Gates first admitted that the company has made significant progress into the mobile arena with its Windows Phone offerings and Surface slates.

However, according to him, the company’s pace of innovation hasn’t been up to the mark and as a result, it stood well short of the ongoing competition in the smartphone and tablet market.

In his own words, “No, [Ballmer] and I are not satisfied that in terms of, you know, breakthrough things, that we’re doing everything possible. We didn’t miss cell phones, but the way that we went about it didn’t allow us to get the leadership. So it’s clearly a mistake.”

This shows that Gates also shared his views with Microsoft’s current CEO, Steve Ballmer. Gates further reminded the viewers that even when he is being critical of the company’s performance in the mobile arena, he still has complete faith in Ballmer’s leadership, ““[There] were a lot of amazing things that Steve’s leadership got done with the company in the last year. Windows 8 is key to the future, the Surface computer. Bing, people are seeing as a better search product, Xbox.”

Source: CBS

Courtesy: BGR

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