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Nokia Sells 4.4 Million Lumia Devices During Q4 2012

Nokia has been trying hard to push its Lumia lineup of smartphones into the limelight. Although the company has dished out a few excellent Lumia handsets in the later part of 2012, they are far from mainstream. In total, Nokia was able to sell 4.4 million Lumia devices during the fourth quarter of 2012.


Nokia HQ

Although that seems like a meager number compared to the stats from Apple or Samsung, it still shows that the company is finally resuming its profitability. 2012 was a tough year for Nokia as the company struggled in the face of fierce competition in the smartphone market.

In total, Nokia registered a net loss of a whopping $3 billion for the year 2012. But the silver lining is that the individual stats from the fourth quarter of 2012 are encouraging. The company registered a quarterly profit of $585.7 million which is fairly significant, given that the company had been on a downward spiral only a while ago.

And though Lumia sales had been slow, the higher margins on the expensive smartphones helped the Device Business chip in with a profit of $367 million. Nokia has yet to gain success in the U.S. market which seems fairly indifferent towards its Lumia offerings. In the fourth quarter, Nokia shipped out 700,000 to American users. Those numbers are indeed disappointing but now that Nokia is back on the profit-track, it can focus more on devising strategies to tap into the lucrative U.S. smartphone market.

Microsoft also seems to have put its back into propping up Nokia, primarily because Nokia remains the key player in the Windows Phone arena. The software giant has recently dished out $250 million to Nokia to help it get itself together.

Source: Nokia

Courtesy: Engadget

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