Sony has finally decided to move on from traditional TV sets. In a recent speech at a breakfast, Sony CEO Howard Stinger has said that Sony is at the verge of launching a next-generation TV. Will Sony be able to get back it’s winning position in the TV industry?
Apple has long been planning to introduce an entirely new version of TV. According to reports, Apple started working on as far back as 2007. However, there has been no word from Apple since and analysts think that Apple may make the launch when the prices of flat screens fall. What is known for sure is that Steve Jobs had plans of using Siri voice commands in designing the new generation of TVs. The new technology can make the TV understand the voice commands and then act accordingly.
Meanwhile, Sony has refused to back down from the industry which it once ruled. The redundancy of the traditional TV sets has made them out-of-date and they are no longer in demand. Sony’s CEO Howard Stinger claims that his company realizes this challenge and is all set to churn out in the market exactly what is needed – a brand-new generation of TVs. How exactly the new TV sets developed by Sony will be different from the older sets, Howard didn’t tell. But he seemed very confident when speaking at a breakfast hosted by The Wall Street Journal and claimed that the final product will be released very soon. “It’s finished, and it’s launching now’ he is reported to have said.
Tough competition for Sony:
The tight spot for Sony, if Apple also launches it’s TV, will be that Apple has a knack for design-savvy products. And that has always given it a superior edge. We have seen iPhone get the better of Blackberry and Android phones. So can Sony compete Apple now that Jobs is no longer the brain behind Apple? That remains to be seen.