We had been told that Twitter wanted to acquire Instagram but apparently, that didn’t work out since Facebook swooped in to bag the company. On the heels of Facebook’s acquisition of Instagram, Twitter has now acquired Hotspots.io. It is a social media analytics startup which claims to furnish ‘social media intelligence.’
Interestingly, from a fleeting look, Hotspots.io doesn’t look like something big and seems to be in its beta still. Even the website of the startup doesn’t go a long way to engage a visitor or try to look interesting. Naturally, one wonders why would Twitter acquire such a startup.
Hotspots.io team, on the other hand, seems fairly jovial over the deal as is manifest in the statement released by it,
“We’re incredibly excited to announce that Twitter has acquired the Hotspots.io team!
Starting today, we’ll be joining up with Twitter’s revenue engineering team where our focus will be on developing analytics tools for Twitter’s advertising and publishing partners.
We founded Hotspots.io with the vision of helping companies and individuals maximize their social media ROI through actionable and accessible analytics, and we’re thrilled to be able to continue that work on a much larger scale at Twitter.”
One thing that Hotspots.io does offer is a sample of data collected during the Super Bowl. This data attempts to measure the interaction of social media with TV ads. While we don’t think that this would have been enough to hook up the Twitter folks for an acquisition, we do think that the Hotspots.io team would definitely be bringing some valuable skills, and possibly products, to the table for the micro-blogging giant.