Yahoo And Apple In Talks To Integrate Yahoo Services Into Apple’s iOS

Recently, the Wall Street Journal (WSJ) has reported that Apple and Yahoo are discussing how Yahoo services can be integrated more deeply into Apple’s iOS.

Marissa Mayer (Yahoo CEO) And Tim Cook (Apple CEO)

Apps powered by data from Yahoo Finance and Yahoo’s weather site already come pre-loaded on iPhone. Some Yahoo data, such as sports stats, help power Apple’s voice-activated ‘ virtual assistant’ Siri. But WSJ has reported that the two companies are working on “new arrangements’ to get more content from Yahoo News and Yahoo Sports pre-loaded onto Apple devices that would entail a partnership with Siri. It is also said that Yahoo is also looking to provide web-search results to Apple.

Yahoo’s CEO Marissa Mayer, who resigned from Google just 30 minutes before joining Yahoo, has clearly stated that the company’s top priority is to expand Yahoo’s footprint on mobile devices.

On the other side, Amir Efrati and Jessica E. Lessin (who covered the news for WSJ) has mentioned, “The discussions represent a push by Yahoo Chief Executive Marissa Mayer to increase the company’s presence on mobile devices. A deeper partnership with Apple … will sell more than 200 million iPhones and iPads this year, could potentially reverse Web traffic declines that Yahoo has seen on some of its sites and help transform the company into a bigger mobile-software player.”

Source: Wall Street Journal

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