isocket is the company that pioneered premium online advertising solutions for the publishers and advertisers online. The company now intends to take the world of premium online advertising to the next level and has been able to raise $8 million in a recent round of funding.
isocket was launched as far back as 2009. It aimed at addressing a rather very significant problem on the web: creating a way through which advertisers and publishers can interact with each other in a quick and hassle-free manner.
In 2010, isocket presented its first solution and soon after, it launched BuyAds.com, a website which enables some of the top online advertisers to have their ads displayed straight to the top websites on the internet.
Before isocket, publishers and advertisers both had to rely on emails and one-on-one communications to determine the terms and conditions of running ads on a given website. With BuyAds, this problem was very effectively resolved.
And given the immense success of the venture, it is no surprise that a number of venture capitalists have lined up to open up their riches’ vaults for the company during its Series A funding round. The funding round was led by Foundry Group and isocket was able to raise a major capital sum of $8 million during it, bringing it enough cash to ramp up its operations and take the world of premium online advertising a notch higher.
Leaving a senior position at Yahoo, Mark Liao has joined isocket as the new CFO, explaining his decision in the following words, “The next big opportunity in online advertising is making the process of selling premium ad inventory easier for both buyers and sellers by replacing the spreadsheet with APIs and web apps. When direct ad buying and selling get easier, the tide will rise for everyone — advertisers get digital access to higher quality, guaranteed inventory, while publishers are able to properly monetize their best inventory.”