website statistics

A New York based startup, Limited Run, has claimed that 80% of the clicks on Facebook ads are from bots. Hence, it pulled its campaign from the social network.
1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)
Loading...

Facebook’s chief source of revenue is the ads it features on its pages. Marketers are charged based on the clicks they get on the ads from Facebook users. However, a New York based startup, Limited Run, has come up with a very startling revelation that puts the social giants ad business in question. According to the startup, 80% of ad clicks on Facebook are bot generated. Sounds like a scam, right?


Limited Run posted a detailed message on their Facebook page which stated the issue. The New York based company was testing the Facebook ad system before adopting it in full-scale. It bought ad space in Facebook and started gathering the analytics about the campaign.

The first thing the team noticed was that they could verify only 20% of the clicks on their ads. This was rather strange because Facebook was charging them for every single click. So the company tried to dig deeper and found out more about the rest of the 80% clicks.

Once they dug deeper, they found out that JavaScript ( a prototype-based scripting language) was disabled on these 80% non-verifiable clicks. This was quite perplexing because normally, only 1 to 2% people have JavaScript disabled on their machines. The problem was, only such users who had JavaScript enabled on their devices could be verified. Without JavaScript, a click generated on an ad was simply unverifiable.

Once Limited Run team found this out, they tried different analytics software to see if the problem persists. All software displayed the same results. 80% ad clicks were being generated from unverifiable users.

Eventually, the developers at the company decided to build their own software to know what was going on. Once the results from this custom-built software came in, the team was pretty shocked. Results showed that 80% of the clicks generated on their ads were from bots.

However, Limited Run team did not accuse Facebook of running bots or a scam. But it pulled off its campaign.

If the stats revealed by Limited Run are true, then that could destroy the ad business of Facebook. This would also mean that the entire revenue structure of the social network has turned into a scam, unwillingly.

Courtesy: Naked Capitalism


Twitter Can Tell When Will You Get Sick

Apple Bags Patent For Wild 3D Gesturing
You can also press the left/right arrow key on your keyboard to go to previous/next post
  On August 2, 2012(3 years, 11 months ago.)

You May Also Like:

What Do You Think?

Leave a Reply




Loading Facebook Comments ...

FTC Disclosure: Some of the links of this website are "affiliate links." This means if you click on the link and purchase the item, we will receive an affiliate commission.


Recent Search

Recent Tutorials

CiderTV is a great alternative to control Apple TV from the Notification Center. Check out this tutorial to set up CiderTV on your iPhone.
Are you annoyed by the split screen mode on the iPhone 6 Plus or 6s Plus? Check out this quick tutorial to turn off split screen feature.
If you could not wait to installed the iOS 10 beta version on you iPhone and now struggling for the errors, then this tutorial is for you.
Siri might not understand the question you asked. But you can use Siri by editing the text that you asked & it will give an updated answer.
Perhaps, you are new Apple user and you might have no idea how to change name of your iPhone. Check out this tutorial to change the name.
Check out this tutorial to lock Android phone using PIN code, Password or Pattern. Following the easy steps, you can secure your smartphone.
If you could not figure out yet, how to save and send GIF from your iPhone, then this tutorial is just for you.
Google released 'Ambient Display' feature with Android 5.x Lollipop. Check the tutorial to know how to turn off Android’s Ambient Display .
Have you recently got your 3D Touch iPhone 6s and struggling to delete apps? Go through the tutorial to learn how to delete or move the apps.
Just read this tutorial by yourself and from now on, we will show you, how you can make your iOS device read text loudly for you.
Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook