Research company TNS has given an exclusive stats that mobile users spend 1.4 times as many hours using social networking sites than reading and responding to e-mail on mobile devices.On average, users spend 3.1 hours per week on social networks whereas 2.2 hours on e-mail.
But in the U.S mature market the the trend is reversed on PCs that is consumers spend 5.1 hours per week on e-mail on the other hand 3.8 hours on social networking.
More consumers, both in the U.S. and abroad, expect to spend even more time accessing social media on their mobile devices in the future, rather than their PCs.
In addition to the mobile use patterns cited above, the survey found that those who had Internet access were more likely to use it daily (61% of those surveyed) than TV (54%), radio (36%) and newspapers (32%).
In general, consumers proved more engaged and comfortable with social media in rapid growth markets, particularly in Asia, than those in more mature markets. In areas of rapid development, social networking takes up more of users’ time (5.2 hours per week) than e-mail (4.2 hours) on PCs.
The heaviest users of social media live in Malaysia (9 hours per week), Russia (8.1 hours) and Turkey (7.7 hours). 88% of online users in China and 51% in Brazil said they have written their own blog or forum entry, compared to a little less than a third in the U.S.
More than 85% of online consumers living in Thailand, Malaysia and Vietnam have uploaded photos to social networks or photo-sharing sites, while only 28% and 48% have done so in Japan and Germany, respectively.
Matthew Froggatt TNS Chief Development Officer explains that social media is less popular in more developed countries because consumers have learned to take much of what the Internet has to offer for granted.