Google has enhanced its YouTube nonprofit program with the addition of a new analytics feature – Campaigns. It’s a way for nonprofit organizations to track campaign success, and in the process increase views on clips by engaging the users. Viewers will be able to see the target and concurrent success of a campaign when they watch a campaign video on YouTube.
YouTube analytics have been available for years, but subscribers have never been able to view those like the Campaigns feature offers. Now, users will be able to see campaign goals and their current status on respective pages. Google describes the goal-meter as a “digital thermometer” where a viewing goal can be tracked in real-time.
Only nonprofit YouTube users will be able to set goals present to the public, according to the official YouTube blog. These campaigns can be setup on individual videos or on a collection of videos. The so-called “digital thermometer” will appear on the video’s sidebar or as an actual video overlay.
The effectiveness of campaigns will be determined over time and examination of the tool. Viewers of these nonprofit organizations may see the tracking bar and help the organization positively by reaching out to various social networks.
Nonprofit users receive a range of additional features that typical YouTube users wouldn’t receive without a partnership — including the ability to display a donate button, community forum, and hold a live stream. Google noted 18,000 organizations already have signed up for the nonprofit program and the search giant is “always looking for ways to help nonprofits turn video views into greater awareness, petitions signed, laws changed, dollars raised, and lives saved.”
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