website statistics

What is the next Gadget you want?

View Results

Loading ... Loading ...
1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)
Loading ... Loading ...

Microsoft’s Kinect sensor has surely changed the realm of tech world in more than one ways. Kinect is one of the best motion-sensor devices that are currently available and while Microsoft initially launched it for its game console, Xbox, the company is now finding newer and better applications for the technology. One of such applications is the NUads.


Imagine you are a content producer who creates an ad for the TV. You want to know how the audience reacts to the ad. Somehow, you are able to know how many of the viewers were attracted to the ad, how many lost interest at what point and which group of audience likes which specifics ads. While that sounds extra-ordinary and almost impossible, it is now quite possible with Microsoft’s NUads and its Kinect sensor.

According to Lyn Watts, a Microsoft manager, “During the Super Bowl, you’re watching TV, some great ads pop up. You say something like, ‘Xbox share,’ it’ll share automatically, on Facebook or Twitter, whatever you like. Advertisers are really impressed by this.”

These NUads, which will essentially make use of the Kinect technology, will become available by the late Spring, according to Microsoft. These ads can truly change the world of advertising, specifically in the context of TV.

Advertisers have been wanting to make TV and TV ads more interactive for the users. They want to know how users react to their ads. Not only will it help them gain valuable feedback, it will also enables to improve their ads and create far more effective ones. But one major problem with this is that it may infringe on user’s privacy.

Like Watts says, “How many people are in the living room? Are they taking any action based on the advertising they just saw? Can we watch the customers’ reaction, and if we can, do we have the capability of showing a different ad, or the same ad, depending on what the reaction was?” And if all this can be recorded by NUads, users may grow concerned about their privacy.

And that is precisely why, according to Watts, Microsoft is trying to tell Kinect developers to fully disclose to the users what they are signing up for. Microsoft has a fairly good record when it comes to guarding user’s privacy and that is well nuanced in a statement issued by Microsoft on the issue.

According to the company, “With respect to privacy, Xbox 360 and Xbox Live do not use any information captured by Kinect for advertising targeting purposes and NUads is no exception. Microsoft has a strong track record of implementing some of the best privacy protection measures in the industry. We place great importance on the privacy of our customers’ information and the safety of their experiences.”

Source: CNET

Courtesy: The Verge

Buy Cheapest Related Product From Amazon.com


Microsoft Store Slashes Xbox 360 Price By $50

Department of Defense Funds The Development of Web Applications To Fight Maritime Piracy
You can also press the left/right arrow key on your keyboard to go to previous/next post
  On May 17, 2012(1 year, 11 months ago.)

Recent Search

Recent Tutorials

At the beginning level, many people don't know how to use Gmail properly. For them, a here's a helpful guideline.
Skype now allows you to call directly from your Outlook account. Find the step-by-step installation process from this tutorial.
This tutorial helps you quickly resolve four of the most common problems that occur with Windows XP.
After releasing Look Back, many people didn't like it. So Facebook planned to add an Edit tool to the feature and now you can edit your Facebook Look Back video.
Do you want to record Skype calls but don't know how to do that? Then this guide is absolutely for you. Get inside the article for details.
Do you know that many companies can track you on Facebook? Do you want to know who they are? Do you want to block them?
So you've been planning on replacing your old hard drive with the new drive? This tutorial helps you with a few simple steps.
Bitcoin is a digital currency that has gained extraordinary momentum in the last few months. This tutorial helps you get started with the basics.
Android lockscreen can be secured in a number of ways, some of which are described in this brief tutorial.
This review of iSkysoft Video Converter tells you everything you want to know about this Win 8/7 compatible video/DVD tool. Check the below to learn more details.
Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook