website statistics

Sony has been granted a new patent which aims at making ads across digital network-connected devices more interactive and engaging.

What is the next Gadget you want?

View Results

Loading ... Loading ...
1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)
Loading ... Loading ...

The problem with advertising has long been the lack of interaction between the viewer and the advertiser. Because of the absence of interactivity, they often fail to engage the viewer. What’s more is that the engagement factor of the ads can’t be measured. And that is precisely why, different companies are trying to come up with unique and innovative ways to better advertising solutions. A recent patent awarded to Japanese electronics giant Sony has revealed some new techniques in interactive advertising.


Sony Interactive Ads patent

The patent which Sony has been recently granted does indeed contain a number of creative ways to engage the users with the advertisements. The descriptions of the patent go on to show how these ads will be displayed on network-connected devices, including but not limited to PS3.

For instance, the ads in themselves can be mini-games, something which can indeed entice the interest of the users. Another suggestion is to make the ads more viable and useful by allowing in-ad purchases and also allowing the user to select the genre for the commercials he wants on his display.

One rather significant suggestion in the patent is that users can get rid of the ads, or speed them up to end quickly, by shouting out the names of the brands. This, at one hand, would let the brand ensure that the user didn’t forget to catch their name and at the other hand, will allow the users to get rid of ads quickly.

Creative advertising is nothing new and with billions of users flocking to digital devices, multiple companies are trying to come up with such ideas. However, most of these proposals are still confined to documents and it remains to be seen when, and how, will they be implemented.

Source: USPTO

Courtesy: Engadget

Buy Cheapest Related Product From Amazon.com


My Downloader Pro – Download Manager App For iOS [Price Drop]

Researchers Develop Fast Battery Anode By Using Defects In Graphene
You can also press the left/right arrow key on your keyboard to go to previous/next post
  On August 25, 2012(1 year, 8 months ago.)
  • Bob

    LOL, Is it April 1st aready?


Recent Search

Recent Tutorials

Adobe CS products are not free, but the good news is you can now download Photoshop CS2 & all other CS2 product completely free and it's absolutely legal.
At the beginning level, many people don't know how to use Gmail properly. For them, a here's a helpful guideline.
Skype now allows you to call directly from your Outlook account. Find the step-by-step installation process from this tutorial.
This tutorial helps you quickly resolve four of the most common problems that occur with Windows XP.
After releasing Look Back, many people didn't like it. So Facebook planned to add an Edit tool to the feature and now you can edit your Facebook Look Back video.
Do you want to record Skype calls but don't know how to do that? Then this guide is absolutely for you. Get inside the article for details.
Do you know that many companies can track you on Facebook? Do you want to know who they are? Do you want to block them?
So you've been planning on replacing your old hard drive with the new drive? This tutorial helps you with a few simple steps.
Bitcoin is a digital currency that has gained extraordinary momentum in the last few months. This tutorial helps you get started with the basics.
Android lockscreen can be secured in a number of ways, some of which are described in this brief tutorial.
Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook