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The problem with advertising has long been the lack of interaction between the viewer and the advertiser. Because of the absence of interactivity, they often fail to engage the viewer. What’s more is that the engagement factor of the ads can’t be measured. And that is precisely why, different companies are trying to come up with unique and innovative ways to better advertising solutions. A recent patent awarded to Japanese electronics giant Sony has revealed some new techniques in interactive advertising.

The patent which Sony has been recently granted does indeed contain a number of creative ways to engage the users with the advertisements. The descriptions of the patent go on to show how these ads will be displayed on network-connected devices, including but not limited to PS3.

For instance, the ads in themselves can be mini-games, something which can indeed entice the interest of the users. Another suggestion is to make the ads more viable and useful by allowing in-ad purchases and also allowing the user to select the genre for the commercials he wants on his display.

One rather significant suggestion in the patent is that users can get rid of the ads, or speed them up to end quickly, by shouting out the names of the brands. This, at one hand, would let the brand ensure that the user didn’t forget to catch their name and at the other hand, will allow the users to get rid of ads quickly.

Creative advertising is nothing new and with billions of users flocking to digital devices, multiple companies are trying to come up with such ideas. However, most of these proposals are still confined to documents and it remains to be seen when, and how, will they be implemented.

Source: USPTO

Courtesy: Engadget

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