With iOS 4 going live today expect to see a lot of iAds in apps in the coming days on the iPhone and iPod Touch. At the moment iLounge are reporting that apps from Avantar, who produce OneTap Movies and Yellow Pages, have placeholders for iAds showing up in them already…..
Users looking to update their App Store applications for today’siOS 4 release have been greeted with a screen informing them of changes to the iTunes Store and conditions. While users are required to accept the changes before continuing, the summary of changes simply indicates that the company has made “material” changes to its privacy agreement.
iLounge dug into the changes and discovered that the updated terms relate to Apple’s iAd service, which aims to deliver a high-quality, interactive mobile advertising experience. Some of iAd’s appeal to advertisers is Apple’s ability to serve ads with a high degree of relevance to customers due to the company’s vast amount of information on each customer’s purchase and download history, but this ability also raises certain privacy issues, and the updated privacy terms explain Apple’s data collection and offers users a means to opt out of the collection.