Intel, like any self-respecting company today, wants a piece of the mobile business chocolate cake. And it already made some plans toward the direction, because we have just been notified that Intel is planning to add Near fields Communication(NFC) technology to its smartphone chips.
Intel’s Mobile Wireless group VP and general manager Aicha Evans stepped forward and said that since NFC is gaining attraction in so many markets as one of the most convenient ways to use consumer electronic devices for payments and retail commerce transaction, it should come as no surprise the fact that Intel wants its chipsets to include NFC support. She knows what she’s talking about.
In a report, Ernst & Young announced that the mobile payment market will be worth $245 billion by the year 2014. The company might also follow in Google’s footsteps that introduced Google Wallet payment service and was the first NFC platform to pop up in the US. Even so, its coverage is pretty limited, since you can only get it through Sprint on the Nexus S.
If Intel does decide to go ahead with the project, they will probably thus hold the upper hand in the battle against strong competitors such as ARM, who currently is number 1 in the mobile chip market.