Most of us tend to check out our smartphones every few minutes. We do that to see if any update or message has popped up on the screen. But every time we do so, we check the handset’s home screen. Locket is an app which replaces your home screen with ads and pays you for viewing these ads.
The idea here is that a mobile’s home screen is an excellent place to advertise to the smartphone users. Users watch their home screens every once in a while, which means that any ad placed on the home screen will surely be viewed. Locket has been launched on Thursday and is currently available for Android phones alone.
The good thing about Locket is that it pushes out specific ads to your home screen. You are initially required to provide certain details such as age, gender and location. Once Locket app has these details, it puts only relevant ads on your home screen.
However, viewing these ads pays very little. The app will pay you one penny for a single view, and currently it caps the total sum at three pennies per hour. It will take you months of viewing the ads before you pile up even a small sum, which can then be received through PayPal.
The idea here is not to make you rich but simply offer something in place of nothing. While conventionally, you swipe through home screen without even noticing anything, you can now spare a second to view an ad and you get paid for that.
According to Yunha Kim, the co-founder of the company, “At first many people say ‘I have enough ads in my life,’ but as soon as they see the application and the beautiful ads they don’t see them as ads.” Kim is very hopeful about the future of the app and is getting its ads from some of the Fortune 500 companies. You can download the app from this page.
Courtesy: ABC News