When social games on Facebook started gaining traction, Zynga was the company that spear-headed the wave. After hitting the peak of popularity, however, the company has been on a downward spiral. Now, the head of Xbox at Microsoft, Don Mattrick, is quitting his position to assume the role of CEO at Zynga.
It is a fairly surprising decision, given the fact that Zynga has been doing rather poorly for the past year or so. The company shed a major portion of its employees in the recent past and shuttered a number of its studios in order to focus more on its profitable products.
However, despite these measures, Zynga is still not doing well. In view of this, there’s no way to rationalize exactly why Mattrick is quitting his lucrative position at Microsoft to join Zynga.
After joining his new post at Zynga, Mattrick penned down a post stating, “I joined Zynga because I believe that Mark’s pioneering vision and mission to connect the world through games is just getting started. As Mark was recruiting me to come here, I was impressed by his creativity, drive and the clarity in which he sees the future of games and entertainment as a core consumer experience.”
With Mattrick at the head of Zynga, the company may finally have some hope of redemption and return to normalcy. Don Mattrick is credited with turning Microsoft’s Xbox into a huge success in the gaming and entertainment arena. And with his ideas and experience, Mattrick may just be able to turn around the sinking ship of Zynga too.
Courtesy: The Inquirer
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