Nearly a year ago, Apple had reached 37% of the US smartphone market with its flagship iPhone smartphones. Apparently, the second half of last year proved a bit too fruitful for the company, bolstering its sales significantly since the launch of iPhone 5. Back in December 2012, Apple had already grabbed 53% of the market.
The growth of Apple’s share in the US smartphone market has been quite sharp and is rather surprising. However, the success of iPhone 5 can’t be undermined. The company was rolling out millions of iPhone 5 handsets each month and the demand has been overwhelming, despite the caustic predictions of the analysts.
One of the key reasons how Apple has been able to get such a massive piece of the pie is that it has been able to sustain a huge portion of its older users while at the same time, reaching out to newer users with recent releases. In fact, as the prices of earlier iPhone models have grown down due to the release of newer iPhone handsets, the older models have become more affordable for the common users. That is among the key reason why the likes of iPhone 4S and iPhone 4 continue to sell very well.
According to Mary-Ann Parlato, an analyst with Kantar, “The iPhone 5 has been successful this period; however, we also see that Apple’s older models – the iPhone 4S and 4 — have also contributed to the growing share of iOS. This is particularly the case for first-time smartphone iPhone buyers where we see the older models still selling well among this group.”
Of the total users who bought an iPhone back in November, only 40% were first-time smartphone users. This show that the US market still has a sizeable portion of prospective smartphone buyers.
Courtesy: Venture Beat